Are Telegram Mini Apps Viable Money Making Sources? Data Exposes This
By Reel Coverage Sep 23, 2024
Telegram mini apps experienced explosive growth following the launch of $NOT, a cryptocurrency powering the economy of the viral Telegram mini game, Notcoin.
Due to Telegram's flexible onboarding flow and application integration, numerous projects have since launched mini apps ranging from games to casinos and finance management tools. With Hamster Kombat, the biggest Telegram mini app by users, set to launch its token, $HMSTR, on major exchanges on 26th September, analysts ponder on the feasibility of the incentives layer of Telegram mini apps and its long-term strength as an income generating source.
With over 300 million users already engaged with numerous mini apps, this is a comprehensive coverage of the viability of Telegram mini apps as an income source.
$3 Billion In Rewards To 28.5 Million Users
Telegram’s new-found fame can be attributed to its recent integration with the open network, a blockchain-powered ecosystem with a mission to put crypto in every pocket.
The Open Network, or TON, is a suite of decentralized services including the TON Blockchain, a core protocol connecting numerous underlying products and services in the TON ecosystem.
While TON's mainnet launch occurred in 2021, the blockchain's popularity is accredited to the launch of two major ecosystem rewards programs, more specifically the airdrop to 28.5 million people worth over $3 Billion(ATH).
$2.5 billion of said airdrop was via Notcoin and it traded in may, with over 11.5 million people benefitting. Notcoin is a viral mini app/game on TON, which leveraged Telegram to drive users to the blockchain and rewarded them for simply tapping a coin on screen and the completion of simple social tasks.
With phase 3 of the game currently ongoing, continued players and stakers have already earned an additional $10 million+ in rewards.
That said, a significant event that made up $500 million in TON’s $3 billion ecosystem reward occurred in August. The token $DOGS, Originating from a popular Telegram mini app/game which rewarded users based on the age of their Telegram accounts and for completion of simple social tasks, launched on August 26th and rewarded 17 million players with airdrop tokens worth over $500 million.
$DOGS historical significance played a crucial role in its success. Being an unofficial mascot of VKontakte, a Russian social media founded by Pavel Durov alongside his brother Nikolai Durov and others. $DOGS logo is said to have been drawn by Pavel Durov during a charity auction to support orphanages.
In addition to its historical roots, $DOGS token success was also fuelled by the incidental arrest of Pavel Durov in France over alleged enablement of terrorist communications via Telegram, three days before the launch of the memecoin on top cryptocurrency exchanges.
These events stir conversations across the cryptocurrency ecosystem on free speech and privacy-enforcing social platforms, causing numerous people to restate the importance of crypto assets and web3 protocols in ensuring a less centralized and privacy-invading future.
Beyond Games, Telegram Mini Apps Offer More
Whilst the trend started with games on Telegram, the mini app ecosystem features diverse products and services from dating apps, to VPN, wallet management tools, crypto exchanges, DeFi services and even AI chats and associated services.
Telegram enables just about anyone to bring their existing apps or build new ones that scales to thousands or millions of users. With over 500 million, out of Telegram's 900 million active users being reported to interact actively with mini apps on Telegram, the ecosystem has attracted various businesses of differing sizes.
Binance, a prominent global crypto exchange with an already established userbase of over 220 million users recently launched its own mini game on Telegram and has already attracted numerous players.
PocketFi, a mini app for seamless cross-chain token transfers, snipers and copy-trading gearing for token launch in Q4 of 2024 has already attracted over 5 million users and over 4.5 million of those users are actively mining what would soon be a management token for the PocketFi ecosystem called SWITCH, for free!
Can Money Be Made With Telegram Mini Apps?
Evidently, money can be made with Telegram mini apps, especially crypto mining apps to which there are literally hundreds, at the time of writing.
Whilst the amount to be earned will vary across these apps and many could turn out to be scams, the TON ecosystem via Telegram's integration offers a unique source of income for everyday product users or game players.
The key to maximizing income with Telegram mini apps is identifying projects with unique products and solid long-term vision. Notcoin and DOGS provided players with over $3 billion. Several other projects have since launched and shared tokens worth hundreds of millions to its users and the biggest thus far, being Hamster Kombat, is set to launch on September 26th and has already stated that season 2 rewards have been set aside for continuing players.