Last Updated Oct. 01, 2023, Effective Date: Oct. 01, 2023
Affiliate Disclosure
I. Introduction
A. Purpose of this Affiliate Disclosure
The purpose of this page as the name implies "Affiliate Disclosure" is intended to make you aware or disclose all affiliate-related operations carried out on icoverage.io.
The page aims to help readers and visitors distinguish between icoverage.io-owned content from partner materials on the site of which icoverage.io may earn a commission for certain milestones attained through its publication on the website.
By using any of the products or services categorized under "affiliate" you acknowledge that you've read this affiliate disclosures and understood wholly the relationship between both parties and how icoverage.io is neither a representative of any of these products, projects, or services and thus hold no responsibilities whatsoever for the potential damages, loss or dissatisfaction thereof.
B. Definition of Affiliate Marketing
Affiliate marketing is a performance-based online marketing strategy in which businesses or advertisers reward affiliates (partners) for driving traffic or sales to their products or services through the affiliate's marketing efforts.
Affiliates like icoverage.io promote products or services on their websites, blogs, social media, or other online channels using unique affiliate links which track all clicks and actions performed with the product or service. When a visitor clicks on an affiliate link and makes a purchase or performs a specific action (like signing up), the affiliate earns a commission or a predefined fee. It's a mutually beneficial arrangement where advertisers gain more exposure and sales, while affiliates earn income based on their marketing success.
II. Understanding Our Affiliate Relationships
A. icoverage.io Affiliate Relationships
Icoverage.io promotes various products and services as a form of generating extra income to cover its day-to-day expenses. The relationship between icoverage.io and the company whose products and services are being promoted is nothing more than "partner marketer and advertisers" otherwise known as "affiliate and merchant or retailer".
Icoverage.io does not claim any more relationships with these companies. Icoverage.io is not a representative, not staff, not an investor or beneficiary of any more than affiliate compensations from successful marketing initiatives unless stated so on the products, companies or services promoted.
B. How Affiliate Marketing Works
As per our commitment to transparency, here are the several steps involved in affiliate marketing that showcase how it works and what role icoverage.io plays with the promoted products and services.
● Partnership Setup: An advertiser (often called the "merchant" or "retailer") establishes an affiliate program. This involves developing a product or service, setting commission rates for affiliates' successful sales and leads generation, creating marketing materials (such as banners or text links), and providing unique affiliate tracking links.
It is important to note that icoverage.io goes the extra mile of creating its own marketing materials(specifically images) but all data or information contained in the images are those presented to us by the advertisers and sometimes from the general public inputs.
● Affiliate Enrollment: Individuals or companies (the "affiliates" or "marketers such as icoverage.io) interested in promoting the advertiser's products or services apply to join the affiliate program. Once approved, they gain access to the aforementioned affiliate resources.
● Promotion: Affiliates use various online channels to promote the advertiser's products or services. This can include websites(as with icoverage.io), blogs, social media, email marketing, or even paid advertising(tho some merchants do not allow this and icoverage.io does not adopt paid advertising to promote any partner content, product or service). They incorporate their unique affiliate tracking links within their promotional content.
● Tracking: The affiliate tracking links contain a unique identifier that allows the advertiser to monitor the traffic and actions generated by each affiliate. This tracking is crucial to determine the success of the affiliate's marketing efforts and reward the right affiliate for the sales generated.
● Conversion: When a visitor clicks on an affiliate's tracking link and completes the desired action (e.g., makes a purchase, or signs up for a newsletter), the affiliate's efforts have led to a conversion.
● Commission Calculation: The advertiser calculates the commission owed to the affiliate based on the predefined terms of the affiliate program. This can be a percentage of the sale amount or a fixed fee, depending on the program.
Most affiliate programs pay a percentage per sale and the actual figures differ across various products, services, companies and industry.
● Payment: Periodically, typically monthly, the advertiser pays the earned commissions to the affiliates. Some programs have a minimum payout threshold that affiliates must reach before receiving their earnings.
● Performance Evaluation: Both the advertiser and affiliates assess the success of the affiliate marketing campaign. Advertisers analyze the return on investment (ROI) and the effectiveness of their affiliates. Affiliates consider the performance of different promotional strategies and may adjust their approaches.
As with icoverage.io, we may update our promotional materials, our placements throughout the site, our content of promotion and our strategies for driving external traffic to these contents and effectively these partner products or services.
● Ongoing Relationship: Successful affiliate marketing often leads to long-term partnerships. Icoverage.io may continue to promote a specific advertiser's products or services over a long period of time depending on our affiliate-advertiser relationship, and the advertiser may offer extra incentives or bonuses for performance and benefits for our long-term relationships.
C. Statement of Affiliation with Companies
Icoverage.io strives to always disclose our relationship with the products or services we promote on pages of our site. This comes in various forms including a statement of "see affiliate disclosure" or an "AD" tag which does not mean the products are being advertised by a third party but promoted by icoverage.io.
Our relationships with these companies aforementioned are strictly "affiliate-advertiser" based. However, icoverage.io's commitment to value influences our choice of partners - meaning that we only seek to work with reputable brands with a proven track record of bringing value to people or at least a determinable value structure for emerging businesses trying to find their feet.
At the time, icoverage.io is actively working with companies like 101BLOCKCHAINS.COM to promote products that may be of interest to our audiences.
III. Affiliate Transparency
A. Pledge to Transparency
We pledge to always disclose our relationships with the products or services we promote. It is important to note that "Referral programs" differ from affiliate programs and are not counted towards this disclosure. Affiliate links may be disclosed but referral links may not necessarily be disclosed.
B. Assurance of Honest and Unbiased Content
Regardless of our affiliate-advertiser relationships, icoverage.io continues to deliver unbiased content to its audiences. We only promote what we believe will be of value to you and we only do that with appropriate information we have access to.
C. Dedication to Providing Value
We are dedicated to providing value at all times and will always go the extra mile to ensure our audience understands fully how these products or services work and the value that actually stems from them.
D. Data Accuracy
Icoverage.io may present certain data whilst promoting these products or services, we want to bring to the notice of our readers that these data are simply aggregated from resources made available to us by our partner companies.
Also, we derive information from across the web on these products and their value proposition such as potential earnings, salaries, job opportunities etc. Rest assured, only reputable sources are counted in the aggregated data.
IV. Affiliate Links and Tracking
A. Understanding Affiliate Links
Affiliate links are used to monitor and reward affiliate marketers for driving traffic and generating sales or other desired actions for a specific product or service. These links enable affiliate programs to be able to identify who is responsible for referred customers.
B. How Tracking Works
Typically, when an affiliate marketer such as icoverage.io joins an affiliate program, they are provided with affiliate links that are unique to them. These links contain a tracking code or ID that is specific to that affiliate and allows the program to be able to keep track of affiliate activities.
The affiliate marketer incorporates or places these affiliate links into their content, such as blog posts, reviews, social media posts, or emails. These links typically lead to the specific products or services they wish to promote to their audiences.
That said, when a user clicks on an affiliate link, they are directed to the associated product or service's website.
At this point, the tracking code in the link registers that click, in addition, a tracking cookie is also stored on the user's device when they click the affiliate link. This cookie contains information about the affiliate marketer and their affiliate ID.
If the user makes a purchase or performs a specific action (like signing up for a newsletter or filling out a form) on the target website or platform, the tracking system recognizes this through the affiliate link's tracking code and/or the stored cookie.
The affiliate program's tracking system attributes the sale or action to the affiliate marketer whose unique tracking code or cookie led the user to the website.
Then finally, based on these attributions, the affiliate marketer earns a commission or referral fee as pre-determined in their terms. The commission is usually a percentage of the sale or a fixed amount.
C. Use of Cookies and Tracking Technologies
When a user clicks or visits a partner website via our affiliate links, the company typically places a cookie in their browser. In most cases, these cookies are harmless and are only used to track what actions the user takes on their platform.
These cookies stay on the user's browser for varying periods of time depending on the program. Some cookies can stay in a user's browser for 30-90 days, it is important to review the privacy policy of those partner websites as icoverage.io has no influence whatsoever on their data handling practices.
V. Affiliate Compensation
A. Earnings and compensation models explained
Affiliate programs come with differing reward models meaning that icoverage.io may earn in varying ways depending on the products or services being promoted. These models define the methods and criteria for calculating commissions or referral fees. Here are some common earnings and compensation models which may apply to the products and services we promote:
● Pay-Per-Sale (PPS) or Cost-Per-Sale (CPS)
This is one of the most common reward models for affiliate programs. In this model, affiliate marketers like icoverage.io earn a commission when the referred customer makes a purchase through their affiliate link. The commission is usually a percentage of the sale amount and can vary widely depending on the affiliate program and product category.
● Pay-Per-Lead (PPL) or Cost-Per-Lead (CPL)
In the rewards model, icoverage.io may earn a commission when the referred user takes a specific action, such as filling out a contact form, signing up for a newsletter, or requesting a quote. PPL/CPL commissions can be a fixed amount per lead or based on a percentage of the potential customer's information.
● Pay-Per-Click (PPC)
In the PPC model, affiliates like icoverage.io earn a fee based on the number of clicks generated by their affiliate links, regardless of whether the clicks result in sales or leads. PPC rates are generally lower compared to PPS or PPL because they don't require a completed action.
As such, this rewards model isn't widely used by affiliate programs and is not fancied by promoters as the rewards are often considerably low.
● Pay-Per-View (PPV) or Cost-Per-Mille (CPM)
In this model, affiliates earn a fee for every thousand ad impressions generated by their affiliate links. PPV/CPM is less common in affiliate marketing and is typically used in display advertising or affiliate programs with branding objectives.
● Two-Tier or Multi-Tier Commissions
In a two-tier or multi-tier system, affiliate marketers not only earn commissions for their direct referrals but also for recruiting other affiliates into the program. They receive a percentage of the earnings generated by the affiliates they've recruited.
● Lifetime Commissions
Some affiliate programs offer lifetime commissions, where affiliates continue to earn commissions on future purchases made by customers they referred, even if they made the initial referral years ago.
These are often referred to as "reoccurring commissions" and are the most widely loved reward models by affiliates or promoters.
● Hybrid Models
Some affiliate programs combine multiple compensation models to boost the products and attract more affiliates. For example, they may offer a lower PPC rate and a higher PPS rate to encourage both clicks and conversions.
● Flat Fees
In some cases, affiliates like icoverage.io are paid a fixed amount for specific actions or sales, regardless of the purchase amount.
This model is commonly used in subscription services or high-ticket items.
● Performance-Based Bonuses
Affiliate marketers may be eligible for performance-based bonuses or incentives, such as reaching a certain number of sales within a specific timeframe.
This is also reflected in long-term affiliate-advertisers relationships where affiliates earn added commissions or bonuses for their promotional performance over time.
B. Impact on our services
The rewards model of each individual product or service may affect what we promote and where we promote them but it never impacts our unbiased views on the products or services, neither does it affect the companies we work with as aforementioned, we go for reputable and value providing companies.
VI. User Benefits
A. Access to value and opportunities
By promoting partner products and services to our audiences, we aim to unlock an array of opportunities and value for our visitors, users and readers.
B. How Affiliate Marketing Supports Quality Content
Our affiliate marketing initiatives may influence how intensively we invest in our content as we seek extra layers of value and authenticity in the data or information we present to our readers through our content to support the partner products and services we promote.
VII. Affiliate Products/Services
A. Categories of Affiliated Products/Services
We promote an array of products and services ranging from finance, business, blockchain, web3, crypto and technology-focused companies.
All products and services currently available to our audiences can be found on various pages on our website "icoverage.io". For example, courses can be found here, we look to expand the list of offerings moving forward.
B. Why These Are Recommended
Our current list of products and services promoted to our audience is based on the speculation of what value and opportunity it would present to our users.
We may also use the information you present to us via comments or surveys to recommend products and services. That said, at the time, all products and services found on our site are "organically" promoted to you, there is no use of user information involved in their promotion.
VIII. Privacy and Data Handling
A. Understanding our Privacy Policies and General Data Handling
You can find our privacy policy here to find out how we process our users' data.
IX. Consumer Rights and Choices
A. General Knowledge
Generally, you are well within your rights to ignore all promoted products and services if you find no interest in them. That said, all complaints or questions related to these promoted products or services are to be forwarded to the respective companies offering them, not icoverage.io.
B. Disclaimer
Icoverage.io does not endorse any of the products or services and guarantees no specific outcome be it benefits or thereabout from the use of the services promoted or the purchase of the products therefore.
Your use of these services or purchase of these products and services are based on your own decisions and icoverage.io will not be held responsible for any losses, damages or conflicts that may spawn from it thereof. Please see our terms of service for more information on how we run our business.
X. Conclusion
We want to thank you in advance for using our affiliate links and enabling us to fund our day-to-day operations. We at Icoverage.io will continue to promote products and services that we deem fit to bring you value and opportunities.
Got any generic questions? Contact us.
Actively check back in for updates.
